Moving Header Bidding To The Server Side Reduces Latency

Posted on March 25th, 2016

Media Post March 25, 2016 More publishers are getting religion with respect to header bidding, which gives them the ability to allow exchange partners to see all of their available inventory and compete in real time for every single impression. Still, they need to know how to do this properly…

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Manage Supercharges Its Demand-Side Platform for Mobile Advertising With Aerospike NoSQL Database

Posted on March 24th, 2016

Yahoo Finance March 24, 2016 Aerospike, the high-performance NoSQL database company recognized for “speed at scale” leadership and as the NoSQL leader in the digital media and ad tech industries, announced today that Group Inc. (Manage) has selected Aerospike to power its innovative demand-side platform for mobile advertising. Manage…

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Publishers Straddle the Apple-Google, App-Web Divide

Posted on October 19th, 2015

New York Times October 19, 2015 “I’m not surprised that the war between them has become an issue for publishers” given that Apple and Google have pushed competing ways to make money from content for years, said Maggie Mesa, the head of publisher development at, a company that sells…

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Marketers’ new big data problem: cross-device and cross-channel targeting

Posted on September 22nd, 2015

App Developer Magazine September 22, 2015 Although mobile data usage has risen 69 percent in the last year, tracking users across devices and channels continues to be among the biggest challenges for today’s marketers. Read More »

New Manage SDK Optimized for Apple iOS 9 Features and Offers Diverse Monetization Capability to Mobile Publishers

Posted on September 22nd, 2015

MSN September 22, 2015 Manage, a leading provider of mobile in-app advertising solutions for advertisers and publishers, today announced the latest release of its new software development kit (SDK), Manage SDK v.3.3, which extends publishers’ ability to serve and monetize in-app ads, including video and new Multi-Image ad units. This…

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