Moving Header Bidding To The Server Side Reduces Latency

Posted by on March 25th, 2016 | 0 Comments

Media Post

March 25, 2016

More publishers are getting religion with respect to header bidding, which gives them the ability to allow exchange partners to see all of their available inventory and compete in real time for every single impression. Still, they need to know how to do this properly and avoid pitfalls.

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Manage Supercharges Its Demand-Side Platform for Mobile Advertising With Aerospike NoSQL Database

Posted by on March 24th, 2016 | 0 Comments

Yahoo Finance

March 24, 2016

Aerospike, the high-performance NoSQL database company recognized for “speed at scale” leadership and as the NoSQL leader in the digital media and ad tech industries, announced today that Group Inc. (Manage) has selected Aerospike to power its innovative demand-side platform for mobile advertising. Manage chose Aerospike to support its goals for technology evolution and business growth.

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Publishers Straddle the Apple-Google, App-Web Divide

Posted by on October 19th, 2015 | 0 Comments

New York Times

October 19, 2015

“I’m not surprised that the war between them has become an issue for publishers” given that Apple and Google have pushed competing ways to make money from content for years, said Maggie Mesa, the head of publisher development at, a company that sells ads in apps. “I’m surprised that it’s taken this long.”

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