News


Oct

04

2016

Manage increases mobile advertiser reach to social apps – and here’s why

Last week we announced that Manage now offers marketers access to inventory on mobile social networking and messaging applications. As a result, we are now able to provide marketers with the ability to reach consumers programmatically within mobile apps and high-traffic social media platforms, including Twitter, Facebook and Instagram, from a singular, centralized advertising platform. Here’s why this is important. Today’s consumers are spending more than 90 percent of their time...

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CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
May

31

2016

CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising

We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry. ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one of the first on the mobile...

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When 10 Milliseconds Matter: Mastering Mobile Advertising
May

19

2016

When 10 Milliseconds Matter: Mastering Mobile Advertising

Mobile ad spend will account for 72% of total digital ad spend and a $65B global market by 2019 (up from $28B and 49% last year). More than any other industry, its viability hinges on the ability to make critical decisions in just 10 milliseconds. Here’s an Adotas Q&A with Kai Sung, CTO of Manage, a company that sells in-app ads, and Brian Bulkowski, Founder, CTO & Product, Aerospike, an...

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Ad Roundup: Platforms for mobile, targeting
Apr

12

2016

Ad Roundup: Platforms for mobile, targeting

First, Manage has expanded their in-app advertising platform to include programmatic social media ad inventory. “Social media ad channels are a crucial piece in this mobile space because they represent a key nexus of user diversity and engagement, enabling richer targeting opportunities for advertisers. Given the proprietary nature and nuances of each social channel’s unique adtech stack, these networks are still a mystery to many in terms of efficiently buying...

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Manage Taps Former Twitter Executive as CEO
Apr

12

2016

Manage Taps Former Twitter Executive as CEO

MMW learned Tuesday that Manage, a provider of mobile in-app advertising solutions for advertisers and publishers, is appointing mobile ad veteran Mike Ng to the position of CEO. Ng is being tapped to drive sales in new markets and expand the company’s current programmatic capabilities to burgeoning social media platforms like Twitter. Under Ng’s leadership, Manage says it is creating a “single mobile advertising platform for marketers to access and...

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Manage Appoints Former Twitter Executive as CEO; Expands Platform to Enable Marketers to Programmatically Buy Social Media Ad Inventory
Apr

12

2016

Manage Appoints Former Twitter Executive as CEO; Expands Platform to Enable Marketers to Programmatically Buy Social Media Ad Inventory

Manage, a leading provider of mobile in-app advertising solutions for advertisers and publishers, today announced that mobile ad veteran Mike Ng has joined the company as CEO to drive sales in new markets and expand its current programmatic capabilities to burgeoning social media platforms like Twitter. Under Ng’s leadership, Manage is creating a single mobile advertising platform for marketers to access and buy high quality mobile in-app and social channel...

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Moving Header Bidding To The Server Side Reduces Latency
Mar

25

2016

Moving Header Bidding To The Server Side Reduces Latency

Media Post March 25, 2016 More publishers are getting religion with respect to header bidding, which gives them the ability to allow exchange partners to see all of their available inventory and compete in real time for every single impression. Still, they need to know how to do this properly and avoid pitfalls. Read More »


Manage Supercharges Its Demand-Side Platform for Mobile Advertising With Aerospike NoSQL Database
Mar

24

2016

Manage Supercharges Its Demand-Side Platform for Mobile Advertising With Aerospike NoSQL Database

Yahoo Finance March 24, 2016 Aerospike, the high-performance NoSQL database company recognized for “speed at scale” leadership and as the NoSQL leader in the digital media and ad tech industries, announced today that Manage.com Group Inc. (Manage) has selected Aerospike to power its innovative demand-side platform for mobile advertising. Manage chose Aerospike to support its goals for technology evolution and business growth. Read More »


Publishers Straddle the Apple-Google, App-Web Divide
Oct

19

2015

Publishers Straddle the Apple-Google, App-Web Divide

New York Times October 19, 2015 “I’m not surprised that the war between them has become an issue for publishers” given that Apple and Google have pushed competing ways to make money from content for years, said Maggie Mesa, the head of publisher development at Manage.com, a company that sells ads in apps. “I’m surprised that it’s taken this long.” Read More »