Publishers Straddle the Apple-Google, App-Web Divide

Posted on October 19th, 2015

New York Times

October 19, 2015

“I’m not surprised that the war between them has become an issue for publishers” given that Apple and Google have pushed competing ways to make money from content for years, said Maggie Mesa, the head of publisher development at Manage.com, a company that sells ads in apps. “I’m surprised that it’s taken this long.”

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